To register: https://zoom.us/meeting/register/tJEof-isqzsvHtIz_YFVwpOvckDgM_0W_J1f
This 90 minute workshop will equally emphasize factual evidence on hydrogen from Professor David Cebon, and strategic communications advice from a global communications group’s hydrogen specialist, to help provide the wider climate community with an understanding of hydrogen, topline key messages, and tools to navigate this complex topic.
As natural gas has increasingly become a politically divisive topic on the global stage, many of the world’s economies are desperately looking for ways to speed up the energy transition. Oil and gas companies have reciprocated by latching on to the “hydrogen economy” as an exit route for their business in an environment where they are under pressure to evolve.
Through intensive political lobbying, hydrogen has shot to the forefront of the climate debate in the past few years. Politicians are now touting hydrogen as a central piece needed to unlock the energy transition, allowing oil and gas companies a seat at decision-making tables and a silver bullet tactic to buffer out their net-zero plans.
But while hydrogen as a silver bullet solution to natural gas sounds alluring, what does the evidence actually tell us about its role in the energy transition? And how can we best organize as a global climate community to strategically communicate about this complicated subject?
- Introductions and objectives of the session
- What is hydrogen?
- What role can (and should) hydrogen play in the energy transition?
- Why is hydrogen strategically important in the global energy transition, and what is the current media narrative?
- How can we, as climate activists, communicate about hydrogen?
- Opportunities, threats, and things to watch
- Breakout questions and group discussion
- Professor David Cebon, Professor of Mechanical Engineering, University of Cambridge, England
- Kaliana French, Senior Strategic Communications Associate, Hydrogen, the Global Strategic Communications Council.