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Encouraging public acceptance of deeply rooted commercial surveillance within U.S. society has become a cross-generational project. Professor Joseph Turow’s industry research and survey work over the past three decades has convinced him that academics, activists, and government policymakers have been ignoring a critical development: The convergence of key practices in the family, education, the law and other institutions with widespread strategies among marketers suggest that deeply personalized data use will be an even more taken-for granted part of future generations than it is today. Prescribing realistic solutions to this discriminatory dynamic that can fracture society is a key challenge of our age.
Joseph Turow is Robert Lewis Shayon Professor of Media Systems & Industries, at the University of Pennsylvania Annenberg School for Communications. Turow is an elected Fellow of the International Communication Association and was presented with a Distinguished Scholar Award by the National Communication Association. In 2012, the TRUSTe internet privacy-management organization designated him a “privacy pioneer” for his research and writing on marketing and digital privacy. He has authored twelve books, edited five, and written more than 160 articles on mass media industries.
Respondents:
Kirsten Martin, Mendoza College of Business, University of Notre Dame
Fred Turner, Norman Chandler Professor of Communication, Stanford University