334 1-40. Insurgents employ deep-seated strategic causes as well as temporary local causes, adding or deleting 335 them as circumstances demand. Leaders often use a bait-and-switch approach to draw in supporters, appealing initially to local grievances to lure followers into a broader movement. Without an attractive cause, 337 an insurgency might not be able to sustain itself. But a carefully chosen cause is a formidable and intangible asset that can provide a fledgling movement a long-term, concrete base of support. The ideal cause attracts the most people while alienating … Continued
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